Marketing

WASHINGTON — Two U.S. House lawmakers who head key subcommittees on oversight and trade criticized Tesla’s recent expansion in Xinjiang, China. “Your misguided expansion into the Xinjiang Uyghur Autonomous Region sets a poor example and further empowers the (Chinese government),” said Democrats Bill Pascrell and Earl Blumenauer in a joint letter to Tesla CEO Elon
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Audi of America showed that it had more Christmas spirit than the judges on “Wheel of Fortune” who said a contestant paused too long while correctly solving a puzzle. The automaker stepped in amid a social media backlash against the game show’s decision to deny Charlene Rubush an Audi Q3 in the bonus round of
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Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national debate over depictions of Asian-looking features by foreign companies. The video was posted on Mercedes-Benz’s official Weibo account on Saturday and later removed due to public backlash, the Communist Party’s Global
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A red flag went up last week as the 2022 season of auto industry trade shows prepares to take stage. Three auto shows in Canada were called off as the rapidly spreading omicron variant spawns a COVID-19 resurgence in Canada and elsewhere. The Montreal International Auto Show, scheduled for January, the Canadian International AutoShow in
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ATLANTA — Porsche will invest more than $50 million to build a second driving track at its Atlanta Experience Center, the automaker said Monday. The 1.3-mile circuit, which will open in the first quarter of 2023, will be connected to the current 1.6-mile driver development track at Porsche’s North American headquarters campus next to Hartsfield-Jackson
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Elon Musk wants it known that Apple doesn’t have the market cornered on overpriced accessories. The Tesla CEO urged his Twitter followers to buy the $50 stainless-steel Cyberwhistle shaped like the company’s upcoming Cybertruck electric pickup. He referenced the $19 Polishing Cloth that Apple released this fall. “Blow the whistle on Tesla!” Musk tweeted last
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Volkswagen Group of America is using Amazon shipping boxes to put virtual butts in the virtual seats of its new Taos subcompact crossover this holiday season. It’s rewarding participants with three months of premium music streaming for virtually going along for the ride. The German automaker last week revealed its Web-based augmented reality campaign to
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Volkswagen Group of America said it will use the sides of Amazon boxes this holiday season to put virtual butts in the virtual seats of its new Taos subcompact crossover, and reward participants with three months of premium music streaming for virtually going along for the ride. The German automaker revealed its new Web-based augmented
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The Dodge brand’s path to its electric future is trying to appeal honestly and accurately with two distinct camps: consumers who are excited about the brand’s EV push and naysayers who fear the muscle-car brand is abandoning its identity. Tim Kuniskis, the brand’s CEO, is using digital marketing to appeal to both groups. Dodge’s two-year
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Filmmaker Chris Paine drove his EV1 for only about five years — that is, before General Motors hauled it away in a controversial mass takeback of all its leased EV1s that had been on the road. That’s when Paine and several other EV1 advocates and environmentalists who weren’t given the option to buy the EV1
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The Nissan GT-R is renowned worldwide as the Japanese brand’s top-tier image car, a 600-hp mean machine with a hand-built engine, stratospheric sticker and legions of rabid fans. Now, Nissan’s fast car is also selling fast food. As of last week, McDonald’s Japan has been packing a toy version of the GT-R into its Happy
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A little more than a year ago, Ken Garff Automotive Group in Utah was planning to highlight its brand values in a training campaign aimed at its 4,500 employees. Then the world changed. The COVID-19 pandemic led to the death of Chairman Bob Garff in March 2020 and gave staffers a different lens through which
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The pandemic turned some automotive ads into real family affairs. Automakers have turned to a predictable blueprint over the years when pitching utility vehicles and minivans: bustling children in the back seat and happy parents up front taking them on an adventure. In normal times, those were all actors only pretending to be related, but
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