Marketing

After working to develop digital retailing at Ford Motor Co., longtime automaker executive Matt VanDyke is now looking to accelerate online sales throughout the broader auto industry. In June, VanDyke left Ford after 14 years, primarily in marketing roles, to become president of Shift Digital. VanDyke, who was CEO of the FordDirect joint venture with
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To push its new supercharged, off-road F-150 Raptor R, Ford is using a rabid wolf, rattlesnakes, a scorpion, bats and a monster. Those creatures star in a video for the pickup that is meant to look more like a trailer for a horror movie than a truck ad. The two-minute film, called “Scary Fast,” comes
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A California dealership group and a former customer have agreed to a $2.5 million class-action settlement in a case surrounding ringless voicemails — a practice that is popular among auto dealers. The allegations against Moss Bros. Auto Group, based in Riverside, Calif., claim the company continuously used ringless voicemails that amounted to “aggressive unsolicited marketing”
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Dealership technology giant CDK Global is getting out of the cookie business. CDK is closing Fresh Beginnings, a bakery that Hugh Hathcock and his wife, Judy, started in 1985 as a source of gourmet gifts to help his dealership clients build relationships with their customers. CDK acquired the bakery in 2018 when it bought eLead1One,
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Dodge says it’s going to be an electric summer. The Stellantis performance brand plans to preview future products in August during what it calls Speed Week. It kicks off Aug. 12 with a press preview for the MotorTrend Presents Roadkill Nights Powered by Dodge event that takes place the next day. Roadkill Nights spotlights muscle
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Matt VanDyke, a longtime Ford Motor Co. marketing executive who last year became CEO of the company’s FordDirect joint venture with dealers, is leaving the automaker to become president of Shift Digital, a digital marketing vendor. VanDyke will assume the new role June 28. “Consumer purchasing habits are dramatically changing as more individuals embrace the
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Chevrolet is auctioning off a unique piece of Corvette artwork that comes with a rather valuable bonus: an actual car painted to look like the image. The “Own the Color” auction, which runs June 20-24, is for a non-fungible token of the upcoming 2023 Corvette Z06 created by the artist Xsullo. An NFT is a
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Vehicles in rarer colors such as yellow, orange and purple retain their value at a better rate than cars in traditionally dominant colors such as silver, black and white, auto research website iSeeCars.com said in a study. Karl Brauer, executive analyst at iSeeCars.com, said he hopes the study released last week will persuade people to
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The nation’s largest new-vehicle retailer has begun a multimillion-dollar advertising campaign aimed not at car shoppers, but at potential employees. AutoNation’s “Go Be Great” campaign began airing on TV networks including ESPN, CNBC and NBC last week, ahead of the Indianapolis 500 race on Sunday, May 29. AutoNation is a sponsor of Indy 500 driver
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WASHINGTON — Ford Motor Co. has agreed to pay $19.2 million to resolve allegations it falsely advertised real-world fuel economy and payload capacity for some hybrids and pickup trucks, the Iowa Attorney General’s Office said Tuesday. The multi-state settlement covers 2013–2014 C-Max hybrids and 2011–2014 Super Duty pickups. In 2013, Ford lowered the advertised fuel
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The troubled, ever-evolving Tokyo Motor Show will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia’s onetime premier auto expo. When the show returns in 2023, it will open under a “Japan All-Industry” banner, said the Japan Automobile Manufacturers Association, which has hosted the event since its inception in
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DETROIT — It’s no secret what Dodge is about these days. The brand spent the last eight years recasting itself as a youthful purveyor of American muscle, led by its powerful Hellcats and edgy advertising. Focusing on the high-octane realm has supercharged its base of enthusiasts and sparked an active following of millions online. Now,
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As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring “frunk” into the cultural lexicon. “Frunk” is slang for front trunk, or the empty space under the hood where most gasoline-powered vehicles have an engine. The frunk is representative of how the arrival of mainstream EVs
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